Home Fashion UAE FASHION WITH A PURPOSE: Heartknoxx

UAE FASHION WITH A PURPOSE: Heartknoxx

by Out and About STYLE Mag

The concept of Heartknoxx began in 2018, when founder Helen Hope had the idea of forming a purposeful, ready-to-wear label, mixing contemporary fashion trends with intelligent design.

TELL US A BIT ABOUT YOURSELF AND YOUR BRAND.

I created Heartknoxx during a time in my life where, quite honestly, I wasn’t doing so great. 
After a prolonged stint of unemployment and financial uncertainty, I’d finally reached breaking point and achieved ‘burn out’ status! 
Despite it being an extremely difficult time for me, these struggles set me on a path towards my lightbulb moment, providing me with an idea that has not only brought me back to life by doing something I love, but that has also allowed me to highlight the topic of mental illness in a positive and progressive way. 
I wanted to establish a highly sought- after, yet purposeful clothing brand, for people like myself, who not only created quality garments but also delivered a caring message. And so, Heartknoxx was born.

BUILD ON THIS QUOTE – “PLEASE DON’T GIVE ME ADVICE...

Said me never!" I’m always open to learning new things and listening to people’s views and opinions. That’s not to say I take on everything I hear, but it’s important to stay open.

WHAT ARE YOU PASSIONATE ABOUT?

Life! After a tough few years in my career, I’ve finally got to a stage in my life where I’m focusing on me and what makes me happy. This usually involves spending time with my family and friends and spending time in nature. I never really appreciated these things until I became an expat.

WHAT’S THE PURPOSE BEHIND HEARTKNOXX?

To create clothing that starts conversations around difficult topics, such as mental health, and products that are mindful of the environment.

 

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